Tom Grennan, Mimi Webb and Shaybo perform on Prime Day Live

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Amazon have announced that Brit #1 album holder Tom Grennan as well as top 10 singer-song writer, Mimi Webb and south-east London lyricist and rapper, Shaybo will be on stage for a livestreamed event for Prime Day Live. The event itself will help support several mental health charities put under increasing strain in the wake of the pandemic.

The free concert, presented by Amazon Music will be available to all Amazon customers to stream live from 7.30PM BST on Wednesday 16th June 2021 via Twitch at and through the Amazon Music app. Customers who miss the livestream can watch on demand on Twitch for up to 30 days after the concert.

Each artist will perform a 30-minute set live on stage, with an intimate audience of invited guests from YoungMinds, Together for Mental Wellbeing and Making Me, thanking them for their work and celebrating the healing power of music. As well as raising awareness of the vital work of these mental health charities across the UK, Amazon will also be making a donation to the charities.

Prime Day Live supports UK Mental Health Charities

The most important part here though isn’t the artists it’s the fact that Prime Day Live will commend the hard work and dedication of the UK’s charity workers and provide a platform for three of these vital charities, YoungMinds, Together for Mental Wellbeing and Making Me, to educate people on their vital work. Amazon is making donations to all three charities featured and is encouraging Prime members to shop through AmazonSmile this Prime Day to generate donations for one of the thousands of charities that need extra support this year.

“Prime Day Live will help raise awareness and much needed funds for YoungMinds and Together for Mental Wellbeing. Mental health charities in the UK have faced an incredibly tough 18 months and we’re glad to be encouraging the fundraising effort. Music brings people together and is a powerful mood-lifter, so we hope those in the audience and watching live at home enjoy the show.”
– Patrick Clifton, Head of Music, Amazon Music UK

This Prime Day, Amazon Prime Members will not only be able to shop some of the year’s best deals, but they’ll also be able to generate donations as they spend (at no cost to them or their chosen charity), simply by shopping through AmazonSmile. The donations generated will go toward the charity of the customer’s choice.

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