Swiss Luxury Brand Hublot Adopts Bitcoin Payments

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The Swiss luxury watchmaker – Hublot – allowed its customers to buy certain limited products in cryptocurrencies by partnering with the bitcoin payment service provider – BitPay.

In addition, Prague City Tourism joined forces with Global Payments to enable passengers of the emblematic Tram Line number 42 to purchase tickets in digital assets.

Hublot Enters the World of Crypto

Embracing cryptocurrencies as a means of payment has turned into a move practiced by numerous companies part of the fashion industry. The Switzerland-based renowned watchmaker – Hublot – is the latest member of that club.

In a recent announcement, the firm said it launched a limited collection called “Big Bang Unico Essential Grey,” which consists of 200 watches. Those products could be purchased only on Hublot’s US e-Boutique platform as clients can pay with cryptocurrencies.


The price of a single watch from that edition is around $21,200, meaning that if one wants to pay in bitcoin, they will have to part with approximately 1 BTC (calculated at current prices).

Last month, another Swiss luxury watchmaker – Tag Heuer – also said “yes” to such payments. The enterprise accepted leading cryptocurrencies, including Bitcoin, Ethereum, and Shiba Inu, plus five stablecoins as a means of settlement on its US website.

Explore Prague in Exchange for Crypto

Another example of the latest cryptocurrency adoption is Prague’s iconic Tram Line number 42. One of the oldest trams in the Czech Republic is currently used as a tourist attraction. Visitors can ride on it and explore the most popular sightseeings of the country’s capital, such as the Prague Castle, Charles Bridge, and the Powder Gate.

According to a local coverage, the Tram Line teamed up with Global Payments to allow travelers to pay for their experience in crypto. Petr Soukup – Director of IT at Prague City Tourism – said:

“Cryptocurrencies are a very popular source of money today. There is no reason why people should not use them for regular payments. They can now pay for a ticket with a piece of bitcoin or, for example, Ethereum.”

He further explained that clients could pay in digital assets, but merchants can choose whether to accept the transaction in crypto or fiat (for example, Czech crowns).

Featured Image Courtesy of Hublot


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