Invalid GTINs will lead to Amazon ASIN removal

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Amazon are reminding merchants that for most product categories, you are required to provide a unique product identifier, known as a Global Trade Item Number (GTIN), to create new listings. Amazon are asking that you take immediate action to provide the requested information or your listings with invalid GTINs will be removed.

Suppressed listings

If your listing is removed due to an invalid GTIN (you can check for products with invalid GTINs by visiting the Fix Your Products page), use the Contact Us feature to submit a letter of authorisation or a licensing agreement that includes the following:

  • Name and address of a brand’s rights owner
  • Name and contact information of manufacturer
  • Seller’s legal business name or seller name that corresponds with your Account information page in Seller Central
  • Seller’s physical address
  • GS1 certificate

Amazon recommend obtaining your GTINs directly from GS1 (and not from other third parties selling GTIN licences) to ensure that the appropriate information is reflected in the GS1 database. For more information on licensing EANs or UPCs from GS1, see the GS1 website.

At-risk listings

Products that are listed in the At-risk listings tab on the Fix Your Products page will be removed if the requested information, as outlined above, is not provided by the due date displayed on the Fix Your Products page. Products that are listed in the Inactive listings tab will remain inactive unless the requested information is provided.

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