AWS host digital innovation program for East of England SMBs

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Tech East and AWS are collaborating to host AWS Digital Innovation Program for Small & Medium Businesses in the East of England. The program will be focused on businesses around Norfolk, Suffolk, Essex and Cambridge.

Local businesses from participating areas will be invited to get involved, kicking off with a week-long workshop series designed to introduce small businesses to Amazon’s approach to innovation, and showing them how to apply it. Participants will learn of how UK small and medium-sized businesses are leveraging AWS to transform and differentiate their business, and will discover opportunities to drive growth, reduce costs, and innovate for their customers.

In addition, businesses will have the opportunity to participate in an ‘Invent with Amazon Challenge’, where they will get hands-on support and have access to specialist AWS teams, and guidance in order to help them develop their application, product or service.

Applications are now open for businesses to take part in the free program which you can register for here.

“We know that small businesses want to reinvent, grow and innovate – particularly in the context of COVID-19 – but it often feels like the tools, skills and processes required are only available to big businesses. However, we know that’s not the case.

The AWS Digital Innovation Program will benefit any business whether they’re already on their digital journey or about to begin it, and it’s not just for technology businesses – by showing the nuts and bolts of what innovation really looks like. It will also show the potential speed of innovation when you adopt appropriate tools and skills. Ultimately it will democratise and demystify how these businesses go about building in the cloud – showing them the ‘art of the possible’.”
– Tim Robinson, Chief Operating Officer, Tech East

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