AmazonSmile Prime members can boost Prime Day charity donations

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Did you know that you can shop on Amazon and eligible purchases will generate a donation to charity at no cost to you? You’ll pay exactly the same as without a donation and Amazon will fund the charity donation for you through their AmazonSmile programme. Even better, this Prime Day, all AmazonSmile Prime members can benefit from increased donations to their favourite charity as they shop:

All AmazonSmile Prime member on Prime Day

AmazonSmile will double its donation rate throughout the entire 48 hour Prime Day event on all eligible purchases made by Prime Members shopping through AmazonSmile in their Amazon app on the web. Prime members will generate a donation of 1% of the net purchase price to their chosen charity, each time they shop a deal with AmazonSmile.

Prime members newly activating AmazonSmile in their app

There’s even more to gain for UK charities this year – AmazonSmile will also donate 5% of the net purchase price – 10X the regular rate – on the first qualifying AmazonSmile purchase on Prime Day, for every Prime member who activates AmazonSmile in their Amazon App from 2nd June through the end of Prime Day 2021 on 22nd June.

Sign up for Amazon Smile either at or in the Amazon Shopping App under the settings menu. You simply choose the charity you’d like donations to go to and click to sign up. From then on, Amazon will donate 0.5% of the net purchase price to the your chosen charity at no additional cost to customers or charities.

Activating AmazonSmile in the Amazon Shopping App is a convenient way to generate donations at no extra cost and to ensure that your favourite charity won’t miss a penny in AmazonSmile contributions, even after Prime Day 2021. By enabling AmazonSmile in the Amazon Shopping App, you will generate donations automatically every time they make an eligible purchase. Customers using AmazonSmile will have exactly the same shopping experience as Amazon UK with millions of products eligible for donations and the same great Prime Day deals.

Since AmazonSmile launched in the UK, over £9.1M has been donated to charity, impacting organisations across the country.

“The news that AmazonSmile will be increasing donations for this year’s Prime Day is really exciting. As a charity we have hugely benefited from funds raised via AmazonSmile. To date over £270,000 has been raised, helping us to care for animals in need. To put that into some perspective, £20,000 could provide over a year’s worth of food for one of our animal centres, that’s a lot of full tummies!”
– Ellie Clarke, Corporate Partnerships Manager, RSPCA

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