Tips & Ideas For Naming A Tanning Salon

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Last Updated on October 11, 2020

There are more than 19,000 tanning salons in the United States alone. So, it’s no surprise settling on a unique name when starting a tanning salon is no easy task.

Picking the right name gives potential customers an idea about your business’s services, creates a good first impression, and helps you stand out from the competition.

Are all the good tanning salon name already taken? How do you come up with something fresh? And what about business name best practices?

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If you’re not sure how to answer those questions, you’re in the right place. Keep reading to learn my top tips for choosing the perfect business name and how to make sure your favorite choices are available across the board.

Let’s dive in!

Tips for Choosing a Catchy Name a Tanning Salon

If you’re struggling to choose a company name for your tanning salon, one of the best things to do is just to start brainstorming. As you go through the tips outlined below, make a list of words, phrases, and terms associated with your business.

From there, you can narrow down the list and cross off ideas you don’t like.

Once you have several top salon name ideas, we’ll walk through how to make sure you’re allowed to use them. This last step helps you narrow down your list even more so you can make a final decision.

1. Consider the Services You Plan to Offer

There are several types of services a tanning salon can offer, so it’s worth considering using the services you plan to offer in the name. Maybe you want to focus on sunless tanning or UV tanning. Perhaps you’re considering offering other specialty services.

Add the different types of services you want to offer to your brainstorming list.

Remember to avoid anything limiting your business’s future growth if you decide to go in another direction down the road.

2. Location-Specific Terms

Many tanning salons are specific to a geographic service area. So, if that’s true for your business, consider adding a location-specific term to your business name.

You can consider things like:

City nicknames
Neighborhoods
Regions or states
And descriptive terms

However, consider what happens if you expand outside your intended service area. Does the name become limiting? If so, it’s best to avoid it if you plan to expand or change directions later.

3. Avoid Business Names That Are Hard to Pronounce, Hear, or Spell

Despite the technological advances of voice search, assistants like Siri and Alexa struggle to understand slang and other confusing words.

This could limit how often your business shows up in voice (and text-based) search if your name is hard to spell, pronounce, or hear. Because of that, it’s important to avoid complicated words, industry jargon, and using numbers in place of letters. While having a unique tanning salon name is good, being too unique may not be so good.

Keep your business name as simple and easy to remember as possible so potential customers can easily find you.

4. Consider Alliterations and Rhyming Words

Alliterations and rhymes are catchy and easy to remember. Because of that, they make for great business names.

That said, it’s not always easy to come up with them. Start with choosing a few of your favorite words from your master brainstorm list.

Then, you can Google “words that start with S” to come up with a name like Safe Sun or T for Tropical Tans or whatever letter you’re using to create an alliteration. Alternatively, you can search “words that rhyme with _____.”

It can be time-consuming, but it’s an excellent place to start.

And don’t forget to add any exciting finds to your brainstorm list while you’re at it. Try not to overthink the names you come up with. Just write them all down as some of the more interesting ones may spark better ideas later.

5. Steer Clear of Initials or Obscure Acronyms

Initials and unusual acronyms are hard to remember, so they typically don’t make great business names. They can also be challenging to pronounce and confusing for voice search as well.

Furthermore, there are 325 different two-letter combination possibilities in the English language. And the odds of your customers remembering the specific letters you chose are pretty small.

6. Imagery Words

Another consideration when brainstorming name ideas is whether there are industry-related words that could also lend themselves to be used in a logo. For instance, a tanning salon could use an image of the sun or airbrush and focus the name around the image.

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7. Still Struggling? Try the Owner’s Name

If you’ve made it this far and are still struggling to find the best name, you can always consider using the business owner’s name. Doing so works well if the owner also plans to be the face behind the business.

Something to keep in mind is that using the owner’s name as the business name can make it more challenging to sell the business in the future.

8. Look at the Names of Other Tanning Salon Businesses

Here is a list of existing tanning salon business names that may help give you some creative ideas. While many of these names may be available for you to use, be sure to check first to be sure it can be used.

Tips on how to check business name availability are after the list of names!

201 Tanning & Spa
24-7 Tanning
2728 Tan
A Perfect Tan
After Glow Tanning & Spa
Airbrush Tans By Hannah
Aloha Tan
American Made Tans
Anytime Tan
Aspen Tan
At The Beach
Backwoods Tanning & Boutique
Baked Babes
Baked Buns
Banana Beach Tan
Bare Beach Tanning & Spa
Barefoot Beach Salon
Bayou Babes Tanning Salon
Bayou Glo On The Geaux
Be Bronze Tanning
Be You Tiful Organic Tans
Beach Bella Bronze Bar
Beach Bum Tanning
Beach Bum Tanz
Bear Bunz Tanning
Beautiful Tan
Bee Happy Tanning Spa
Best Miami Tan
Best Tans
Better Tan
Beverly Hills Tanning
Blazing Tans
Bliss Tanning Studio
Bodibronze Spray Tanning
Bombshell Tan
Bourbon Beach Mobile Spray
Bows & Bowties Tanning
Brightest Assets
Bronze Age Spray Tan
Bronze Bunz
Bronze Eagle Tanning
Bronze Glow Spray Tan
Bronze Life Tanning
Bronze My Buns
Bronzed & Boujee
Bronzed Babe Spray Tanning
Bronzed Blonde
Bronzers Tanning & Boutique
Brown Buns
Butterfly’s Golden Tanning
Cabana Tan
Cali Rays
Cali Tanning Co
California Dreamin Tanning
California Sun
Celebrity Tanning
Chili Pepper’s Tanning
Coastal Tan
Coconut Hut
Copper Beach Tanning
Desert Bronze
Design Tans
Downtown Ray’s
Downtown Tanning & Boutique
Dr. Sun Tanz Sunless Studio
Dream Skin 24 Hour Tanning
Dream Tanning
Eclypse Tanning & Trends
Electric Beach Tanning
Electric Sun
Emporium Tanning
Endless Summer Tanning
Escape Tanning
Fantasy Island Tanning
Faux Glow To Go
Finesse Tanning
Flawless Tanning Spa
Geaux Tans
Glam Tans
Glo Tanning
Glowing Gold Tanning Spa
Gold Kissed
Golden Glow
Golden Touch Mobile Tan
Hannah Cabana Tans
Happy Tanning
Hawaiian Glo Spa
Healthy Hue Mobile Spray Tanning
Hello Sunshine Tanning Spa
Hollywood Tans
Hometown Tan
Indian Summer Tanning & Boutique
Island Glow Bronzing
Island Sun Tanning
Island Tanning Co
L A Sun Spray Tan
LA Belle Gleaux Spray Tanning
Ladylike Spray Tans
Las Vegas Tan Salon
Let’s Glow
Life With Color
Life’s A Beach Tanning
Liquid Tan Studio
Lovely Glow Tanning Salon
Loves Spa & Tanning
Metropolitans Indoor Tanning
Midtown Tanning
Moonshine Tanning
Mountain Tan
Natural Tans
Neon Beach Tan
Next Generation Tanning
No Tan Lines Honolulu
Northern Sun
Oasis Tanning Salon
Once Upon A Tan
Oooh LA LA Airbrush Tanning
Organic Island Tanning Co
Pacific Blue Tanning
Palm Beach Tan
Perfect 10 Spray Tans
Perfect Tan
Pure Bronze Sunless Tans
Pure Sunbeam
Radiant Studios
Rayz & Sprayz Tanning
Rebecca’s Tanning Salon
Shades Of Spray
Shades Tanning Salon
Shear Bronze Salon
Sheer Oasis Tan & Shoppe
Showtime Tans
So Tanacious
Sol Vibes Tanning Salon
Solar Dimensions
Son Of A Beach
South Beach Tan & Spa
South Beach Tanning Co
Southern Gleaux
Spray Tan Boise
Sugar Beach Tan
Sun & Serenity Tanning
Sun Central Tanning
Sun Kissed Tanning & Boutique
Sun Of A Beach Tanning
Sun Shack
Sun Shop Tanning
Sunkissed Tans & More
Sunny Buns Tanning
Sunny Daze Tanning Salon & Boutique
Sunrise Tanning
Sun’s Up Tanning Salon
Sunsations Tanning Salon
Sunset Tanning On 85
Suntan Suzy’s Sunless Spray
Superior Tanning
Tan Angels 4ever
Tan Central
Tan Co
Tan Couture
Tan Genie
Tan It Up
Tan Line
Tan On Demand
Tan Station
Tan Tastic Tanning
Tan Toes
Tan Tush
Tan Without Sand
Tan Yer Hide
Tan Your Hide
Tan Your Moon
Tanaholics
Tannery
Tanning & Co
Tanning Agency
Tanning Bar
Tanning Boutique
Tanning Chick
Tanning Co
Tanning Hot Spot
Tanning On Main
Tans By Tonya
Tansanity
Tantalizing Glow
Tanz Linez
Tanz Produced
There She Glows
Tiki Tan Day Spa
Tiptoe Tanning
Tornado Tanning
Total Tan Inc.
Totally Baked Tanning
Toucan Tan
Tropical Moment Tanning Salon
Tropical Shades
Tropical Tanning Salon
Twin City Tan
Ultra Glo
Ultratan
Ultraviolet Tan & Spa
Underground Tans
Uptown Tanning
Valley Girl Tan
West Coast Tanning
Xtreme Tanning
Yess Please Tanning

Checking the Availability of Your Top Considerations

At this point, you should have several top considerations to choose from. And the best way to narrow it down further is to check each one for availability.

This step is vital because using a name that someone else is using could be very costly, time-consuming to rebrand your business, and possibly embarrassing. There are several places to look to check whether a name is available to use, so let’s walk through each one.

Trademark Search

Trademarks are the most critical, so we’ll start here.

If a name or phrase is trademarked, you’re not allowed to use it in a similar capacity. So, run a trademark search for each business name you’re considering and cross off those that aren’t available.

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Local Search

Just because there isn’t a registered federal trademark on a name doesn’t mean the name you want is available. That’s because there is a trademark known as a common law trademark. A common law trademark isn’t filed anywhere but provides someone who uses that name in commerce some limited rights in their geographical area to use the name. It can be hard to define how far geographically these rights extend as each industry is different. Still, at a basic level, someone can’t open a business and name it the same or similar name as a competing business in town. If you think the name could potentially create confusion with customers, it is usually best to just find another one to use to avoid potential legal issues down the road.

To do a local search, open up the phone book (if you still have one), and do a Google search to see if there are any local competitors with a similar business name to the one you want to use.

Cross off any similar names from your list and take the rest and let’s keep checking.

State Entity Search (If Applicable)

If you plan to register your tanning salon as a corporation or LLC, you must register with a unique business name. Each state requires every corporation or LLC to register a unique name for their entity. This doesn’t necessarily protect your name from anyone else using it, but nobody can register a corporation or LLC under the same name in your state.

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If you find the name is in use, cross it off your list and move on.

Domain Name Availability

Website addresses aren’t as critical as the first three searches, but it’s still worth doing. Typically, you want your domain name to be “yourbusinessname.com” without any numbers, dashes, etc.

It’s easiest for customers to remember, but these are hard to come by.

However, you can explore other configurations and extensions if your preferred domain name isn’t available. Just remember your customers may have a more difficult time finding you online.

You can start with . Type in the domain name you want to use to see if it’s available. The tool also returns other possibilities you may want to consider.

Social Media Profiles

Next, especially if you are stuck between a couple of names, check and see if anyone is already using your potential tanning salon names on social media. Consider which platforms you plan to use and start with those.

Keep in mind you may have to shorten your company name for some platforms. Twitter only allows 15 characters, for example.

Start with your preferred platforms and do a quick search for your name. If nothing pops up, that likely means no one is using it, and you’re good to go.

Example: Someone is using startingyourbusiness on Instagram, so I would have to choose a different handle, making it more difficult for customers to find me.

Hopefully, you now have some good name ideas for your tanning salon. Once you have this list narrowed down to just a few and researched that they are all available, start asking friends, family, and potential customers their thoughts to get feedback and then pick the perfect name for your tanning salon!