Tips & Ideas For Naming A Massage Business

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Last Updated on October 9, 2020

There are more than 245,000 massage businesses in the United States alone. So, it’s no surprise settling on a unique name when starting a massage therapy business feels impossible.

Picking the right name gives potential customers an idea about your business’s services, creates a good first impression, and helps you stand out from the competition.

Are all the catchy names already taken? How do you come up with something fresh? And what names are available to use?

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If you’re not sure how to answer those questions, you’re in the right place. Keep reading to learn my top tips for choosing the perfect business name and how to make sure your massage business’s name is legal to use.

Let’s dive in!

Tips for Choosing the Perfect Massage Business Name

If you’re struggling to choose a company name for your massage business, one of the best things to do is just to start brainstorming. As you go through the tips outlined below, make a list of words, phrases, and terms associated with your business.

From there, you can narrow down the list and cross off ideas you don’t like.

Once you have several top considerations, we’ll walk through how to make sure you’re allowed to use them. This last step helps you narrow down your list even more so you can make a final decision.

1. Consider the Services You Plan to Offer

There are different services a massage business can offer, so it’s essential to consider the services you plan to offer. Maybe you want to focus on therapeutic massage, or medical massage, or maybe nontherapeutic services. Perhaps you plan to have a mobile massage business.

Add the different types of services you want to offer to your brainstorming list.

Remember to avoid anything limiting your business’s future growth if you decide to go in another direction down the road.

2. Location-Specific Terms

Most massage businesses are specific to a geographic service area. So, if that’s true for your business, consider adding a location-specific term to your business name.

You can consider things like:

City nicknames
Neighborhoods
Regions or states
And descriptive terms

However, consider what happens if you expand outside your intended service area. Does the name become limiting? If so, it’s best to avoid it if you plan to expand or change directions later.

3. Avoid Business Names That Are Hard to Pronounce, Hear, or Spell

Despite the technological advances of voice search, assistants like Siri and Alexa struggle to understand slang and other confusing words.

This could limit how often your business shows up in voice (and text-based) search if your name is hard to spell, pronounce, or hear. Because of that, it’s important to avoid complicated words, industry jargon, and using numbers in place of letters. While having a unique massage business name is good, being too unique may not be so good.

Keep your business name as simple and easy to remember as possible, so your target audience can easily find you.

4. Consider Alliterations and Rhyming Words

Alliterations and rhymes are catchy and easy to remember. Because of that, they make for great business names.

That said, it’s not always easy to come up with them. Start with choosing a few of your favorite words from your master brainstorm list.

Then, you can Google “words that start with M” to come up with a name like Magic Massage or Mobile Massage or whatever letter you’re using to create an alliteration. Alternatively, you can search “words that rhyme with _____.”

It can be time-consuming, but it’s an excellent place to start.

And don’t forget to add any exciting finds to your brainstorm list while you’re at it. Try not to overthink the names you come up with during this stage. Just write them all down as some of the more interesting ones may spark better ideas later.

5. Steer Clear of Initials or Obscure Acronyms

Initials and unusual acronyms are hard to remember, so they typically don’t make great business names. They can also be challenging to pronounce and confusing for voice search as well.

Furthermore, there are 325 different two-letter combination possibilities in the English language. And the odds of your customers remembering the specific letters you chose are pretty small.

6. Imagery Words

Another consideration when brainstorming name ideas is whether there are industry-related words that could also lend themselves to be used in a logo. For instance, a massage business could use an image of a person and their spine or a person getting a massage and focus the name around the image.

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7. Try the Owner’s Name

If you’ve made it this far and are still struggling to find the best name, you can always consider using the business owner’s name or the name of an important family member. Doing so works well if the owner also plans to be the face behind the business.

Something to keep in mind is that using the owner’s name as the business name can make it more challenging to sell the business in the future.

8. Look at What Other Names Massage Businesses are Using

Here is a list of existing business names that may help give you some creative massage business name ideas. While many of these names may be available for you to use, be sure to check first to be sure it can be used.

Tips on how to check business name availability are after the list of names!

46 New Spa
5th Element Healing Center
777 Massage
808 Massage Service
A Backrub Co
A Therapeutic Touch Massage
A Touch From Heaven Massages
A+ Spa
Afresh Massage
Allure Body Image
A-Massage
Amazing Foot Spa
Ancient Thai Massage
Angel Massage
Asian Healing Spa
Asian Massage
Balanced Therapies Massage
Beauty Massage
Bird Of Paradise Spa
Blissful Relaxation
Bodiworkz Massage
Body Balance Massages
Body Kneads
Body Work By Cindy
Bodysole
Bridge Foot Massage & Spa
By Faith Massage Therapy
Carolina Palms Healing Arts
Chinese Massage Spa
Classic Massage
Connected Touch
Durango Massage
Elements Massage
Empire Massage & Spa
Exotic Massage
Flexation Body Work & Massage
Flow State Healing
Foot & Hand Reflexology
Golden Massage
Greensboro Massage & Bodywork
Hand & Stone West Boca Raton
Hands Of Steele
Hao Hao Massage
Haven Massage & Wellness
Head To Toe Massage
Heal Me Massage
Hello Massage
Helping Hands Massage
Hilltop Massage Therapy
Homefront Healing
I Massage
It’s All About You Massage
Joy Massage
Just Yu Massage
Keystone Body Therapies
Kindred Bodyworks
Knead Massage
Knead Me Massage
Live In Harmony Massage Therapy
Lotus Massage
Lucky Massage
Magic Beauty Spa
Massage & Motion
Massage By Liko
Massage Chair Relief
Massage Envy
Massage For Your Body & Soul
Massage Kneads
Massage Matters Michigan
Massage Mend Me
Massage Of Youth
Massage Wellness Center
Miss Mobile Massage
Mobile Massage By AJ
Movement Massage
Mystic Healing Hands Massage
New Life Body Massage
Oasis On Main
Peace Of Touch Wellness Studio
Peace Thru Massage
Penngrove Relax Center
Perfect Massages
Phoenix Oriental Massage
Pure Bliss Massage & Wellness
Relax Massage Studio
Relaxation Station
Renew Wellness Therapy
Revitalife Massage & Wellness
Revitalizing Massage By Amy
Revive Therapeutic Massage
River Massage
Sacred Space Massage
Sakura Healthy Center
Salon Rescue Me
Serenity Massage
Shiny Back & Foot Rub
So Relax
Soothing Agave Massage
Sunny Day Massage
Sunshine Relaxation
Super Massage
Super Relax
Tennessee Chair Massage
Thai Body Work
Therapeutic Massage By Ang
Thinking Of You Massage Therapy
To Be Touched
Tokyo Foot Spa
Tranquil Touch
Treat Your Feet Buckhead
Valley Retreat Bodyworks
Virgo Massage & Bodyworks
Vitality Bodywork & Massage
Waterman Massage Therapy
Wellness Massage Hunstville
Zen Massage Center

Checking the Availability of Your Top Considerations

At this point, you should have several top considerations to choose from. And the best way to narrow it down further is to check each one for availability.

This step is vital because using a name that someone else is using could be very costly, time-consuming to rebrand your small business, and possibly embarrassing. There are several places to look to check whether a name is available to use, so let’s walk through each one.

Trademark Search

Trademarks are the most critical, so we’ll start here.

If a name or phrase is trademarked, you’re not allowed to use it in a similar capacity. So, run a trademark search for each business name you’re considering and cross off those that aren’t available.

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Local Search

Just because there isn’t a federal trademark on a name doesn’t mean the name you want is available. That’s because there is a trademark known as a common law trademark. A common law trademark isn’t filed anywhere but provides someone who uses that name in commerce some limited rights in their geographical area to use the name. It can be hard to define how far geographically these rights extend as each industry is different. Still, at a basic level, someone can’t open a business and name it the same or similar name as a competing business in town. If you think the name could potentially create confusion with customers, it is usually best to find another one to use to avoid potential legal issues down the road.

To do a local search, open up the phone book (if you still have one), and do a Google search to see if there are any local competitors with a similar business name to the one you want to use.

Cross off any similar names from your list and take the rest and let’s keep checking.

State Entity Search (If Applicable)

If you plan to register your massage business as a corporation or LLC, you must register with a unique business name. Each state requires every corporation or LLC to register a unique name for their entity. This doesn’t necessarily protect your name from anyone else using it, but nobody can register a corporation or LLC under the same name in your state.

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If you find the name is in use, cross it off your list and move on.

Domain Name Availability

Website addresses aren’t as critical as the first three searches, but it’s still worth doing. Typically, you want your domain name to be “yourbusinessname.com” without any numbers, dashes, etc.

It’s easiest for customers to remember, but these are hard to come by.

However, you can explore other configurations and extensions if your preferred domain name isn’t available. Just remember your customers may have a more difficult time finding you online.

You can start with . Type in the domain name you want to use to see if it’s available. The tool also returns other possibilities you may want to consider.

Social Media Profiles

Next, especially if you are stuck between a couple of names, check and see if anyone is already using your potential massage therapy business names on social media. Consider which platforms you plan to use and start with those.

Keep in mind you may have to shorten your company name for some platforms. Twitter only allows 15 characters, for example.

Start with your preferred platforms and do a quick search for your name. If nothing pops up, that likely means no one is using it, and you’re good to go.

Example: Someone is using startingyourbusiness on Instagram, so I would have to choose a different handle, making it more difficult for customers to find me.

Hopefully, you now have some good name ideas for your massage business. Once you have this list narrowed down to just a few and researched that they are all available, start asking friends, family, and potential clients their thoughts to get feedback and then pick your perfect massage business name!

Vanity Phone Number

An inexpensive way to make your business stick out and is easier for your customers to remember is to get a custom phone number with your business name. These are affordable too, with pricing typically around $10-$25 per month, depending on the level of features you need.

Companies like and let you type in words to quickly see if a local or toll-free number is available.