New Amazon Product Opportunity Explorer

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Amazon have announced their new Amazon Product Opportunity Explorer at the Accelerate 2021 conference for third-party sellers. This is a new tool that helps sellers identify opportunities to launch new, high-potential products to serve unmet customer demand.

Identifying and launching new products is key to retail success, but it can be costly and time consuming. Amazon’s new Product Opportunity Explorer tool helps take the guesswork out of identifying which products to launch by providing sellers with rich insights into what customers are searching for, clicking on, and buying, as well as not buying. The tool helps sellers identify niches of emerging product opportunities by providing detailed data on search volume and growth, sales history, and pricing trends, so they can identify and act on customer demand.

“Amazon has a long track record of inventing for sellers, and our Product Opportunity Explorer tool is our latest innovation that provides them with insights to help them bring new products to market faster and more efficiently. This is another example of how we empower small businesses and entrepreneurs by providing them with powerful capabilities to reach more customers and grow.”
– Ben Hartman, Vice President of North America Selling Partner Services, Amazon

The Amazon Product Opportunity Explorer was developed with product research and development in mind, offering rich, accurate data to help sellers understand, gauge, and evaluate product opportunities on Amazon. Sellers can assess the likelihood of a new product gaining traction with customers and forecast sales potential.

“We have built our business on Amazon, and our growth strategy is based on increasing the number of products we offer. Product Opportunity Explorer will give us data and recommendations specifically relevant to our business, fueling our ability to develop and offer dozens of new products to our brand portfolio this year, such as successful new additions to our Nature’s Nutrition line.”
– John Broadbent of Silver Onyx, a seller with seven brands on Amazon

Amazon offers a range of tools and services to help sellers launch new products. When sellers identify new products they want to launch on Amazon, they can use the FBA New Selection program that offers benefits on storage and advertising costs to help them accelerate their early sales. Sellers enrolled in Brand Registry can use Amazon Vine to help them build a foundation of insightful customer reviews on their new selection for as little as $200 per enrolled product. On average, brands have found Amazon Vine helped grow their initial product sales by more than 15%.

Amazon is initially testing Product Opportunity Explorer in a beta program with limited release in US and Germany, with plans to make the tool available to all sellers (including in Europe) in 2022. The tool is available at no charge in Seller Central, Amazon’s online business management resource for sellers.

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