Brexit impact on Amazon Brand Registry – What Brands need to know and do

Share The Knowledge

With the Brexit impact on trademark laws, EU trademarks will no longer be valid for the UK, and brand owners should have separate trademarks in UK and EU IP offices to be protected across the UK and EU in Amazon Brand Registry. Amazon are going to try and assist you by transferring your EU Trademarks to UK Trademarks where they can.

Since the UK IPO is creating a comparable UK trademark for all right holders with an existing valid EU trademark, Amazon Brand Registry will automatically add these new UK trademarks to the respective brand owner’s accounts that already have the associated EU trademark. This will ensure that brand owners continue to enjoy the protection and brand building benefits of Amazon Brand Registry without any Brexit impact.

Brexit impact – What Brands need to know and do

Current EU Trademarks

If you own an EU trademark but have not enrolled it in Brand Registry yet, you need to do so by the 31st of December 2020, for Amazon to automatically add the comparable UK trademark.

Trademarks from 1st January 2021

If you add a new EU trademark after the 31st of December 2020, you need to add the comparable UK trademark yourself.

Opt out

If you do not want your new UK trademark to be automatically added to your Amazon Brand Registry account, you can opt out by sending an email to brand-registry-contact-us@amazon.com.

Other Trademarks not added to Amazon Brand Registry

Amazon will automatically add to Amazon Brand Registry only the comparable UK trademark that the UK IPO is creating against existing EU trademarks on December 31, 2020. Brand owners can directly add any other trademarks to their Amazon Brand Registry accounts including any existing UK trademarks through the following steps: