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MIT Fitness Startup Partners with World’s Largest Gym Chain

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There is no denying that the Coronavirus pandemic forced the fitness industry to evolve faster than ever.

Because of concerns regarding virus transmission and to enforce social distancing, gyms and fitness centers worldwide had to shut their doors. Buildings that used to be filled with sweat and endorphins transformed into ghost towns seemingly overnight.

Both clients and service providers had to adapt quickly to the situation. Physical fitness programs turned into virtual classes. Fitness apps and online coaching experienced a boom in user sign-ups. Gym-goers started investing in at-home workout programs to sustain their fitness journeys while complying with strict quarantine orders.

DeltaTrainer is one such fitness app that experienced unprecedented growth since the pandemic started. Its explosive 100% month-over-month growth rate during the last quarter paints a clear picture of just how popular it is among its clients.

And now, DeltaTrainer is looking to reach even more people with its newly minted partnership with the world’s largest gym chain, Anytime Fitness.

What is DeltaTrainer?

Founded by Matt Spettel, a Carnegie Mellon engineering alum, and Gabe Madonna, an MIT computer science graduate, DeltaTrainer leverages technology to build a personalized, responsive, and data-driven fitness experience for its users.

DeltaTrainer is the ultimate companion for anyone looking to supercharge their fitness journey in 2021. Through the service, you’ll get paired with a 1-on-1 remote coach who will develop and implement a personalized workout program for you depending on your current fitness level and personal goals.

The app makes use of a proprietary smart-watch motion AI that detects and records workouts as you complete them. The data gathered from your smart-watch is then sent to your coach, enabling them to provide live feedback on your form, pacing, and overall progress.

In a nutshell, it’s the closest thing you can get to having a personal trainer with you during a workout session without actually being physically together, making it an excellent fitness tool in these challenging times.

The best part? It delivers the same benefits of having a personal trainer at a fraction of the price!

Top 5 perks of using the DeltaTrainer program

✓     1-on-1 personalized training developed and implemented by experts

Fitness apps are a dime a dozen these days. The thing is, most workout apps are guilty of hosting generic workout videos and nothing more. But when it comes to fitness, having a personalized program tailored to your ability, available equipment, and personal goals is invaluable.

DeltaTrainer delivers exactly that and more. Aside from receiving a customized workout plan from an experienced fitness professional, users also get to enjoy two video calls every month and unlimited messaging with their coach. 1-on-1 personalized training and unlimited messaging means all your concerns, questions, and suggestions will be answered and attended to for maximum results and the best user experience.

✓     Data-driven live feedback

DeltaTrainer’s smart-watch motion AI detects and monitors your form and pace and sends this information straight to your trainer. You’ll receive live feedback on your range of motion so you get the most out of every training session.

✓     Proven results

DeltaTrainer clients have lost an average of 15 lbs of fat in the first six months. You’ll also be able to burn 1302 more calories and complete four more workouts per week with the app than before using DeltaTrainer.

✓     Available worldwide

DeltaTrainer is available worldwide. Although clients in the US have the perk of getting their smartwatch directly from DeltaTrainer upon signup, international clients who already have an Apple Watch or those who can get their Apple Watch separately can sign up and enjoy the benefits of the app.

✓     Personal training experience at a fraction of the cost

Hiring a traditional fitness trainer can cost you anywhere from a couple of hundred dollars up to $1000 a month. With DeltaTrainer, you can enjoy the perks of having your own 1-on-1 fitness coach anywhere you are in the world, at a fraction of the cost.

For just $69/month, you get an extremely personalized program, unlimited trainer chat, biweekly trainer calls, live motion feedback, and data-driven workout analysis. A 14-day free trial is available, too!

Conclusion

DeltaTrainer’s partnership with Anytime Fitness is bound to open even more doors not only for the company but for the thousands of users who are currently relying on the app to reach their fitness goals. This collaboration will bridge the gap between the traditional physical gym experience of the previous decade and the at-home fitness trend that became prevalent because of the pandemic.

Truly, building a formidable digital presence and being able to deliver results remotely is crucial for one to stay relevant in today’s increasingly-competitive fitness landscape. At this rate, it appears direct-to-consumer training programs are the future of fitness. This partnership between the most promising remote fitness app and the world’s biggest gym chain is a big, bold step towards this direction.

Business Matters Magazine

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