Tips & Ideas For Naming A Home Cleaning Business

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Last Updated on October 22, 2020

Today, cleaning services are a fifty-eight billion-dollar business with more than 846,000 residential cleaning businesses across the United States.

With that many businesses, it probably feels like all the good ones are already taken, right? Furthermore, how do you find an excellent name that represents your brand and speaks to your target audience?

How do you make the final decision?

If you’re struggling to name your residential cleaning business, don’t worry. You’re in the right place. In this article, I cover some of the top tips for naming your new business as well as how to make sure it’s available for you to use.

Let’s get started!

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Helpful Tips and Tricks for Naming Your Cleaning Business

Naming a business is hard, especially if you don’t have any ideas or a place to start. So, before you dive in, grab a piece of paper and a pen or open up a blank spreadsheet.

Then, use it as a place to brainstorm ideas and write down words or phrases that come to mind as you go through the tips below.

From there, we’ll talk about how to narrow things down and land on the perfect name.

1. Keep It as Short as Possible

Short business names are usually snappier, catchier, and easier to remember. Ideally, you want to stick to two to five syllables and hopefully no more than 25 characters total.

However, the shorter the name, the better.

With that said, there are exceptions to this, and it’s not a hard rule. But, when you think about huge, notable brands, which ones come to mind?

Nike. Apple. Ikea. Febreeze. Target. Honeywell.

They’re easy to remember because they’re short, simple, and brandable.

Obviously, there are exceptions to these rules. But typically, the shorter and simpler your name, the easier it is for everyone to remember.

2. Avoid Words That Are Hard to Hear and Pronounce

Voice to text and voice search is more popular now than ever before. So, it’s important to consider making your name easy to pronounce and hear.

To do this, avoid using:

Commonly misspelled words
Complex terms that are hard to spell
Words that have several pronunciations
Homophones like to, too, and two

Try to keep things as concise and simple as possible.

3. Consider Cleaning Related Terms

Since you’re opening a residential cleaning business, it might make sense to cleaning related terms in the name, especially if you’re feeling stuck. It may help just to start brainstorming terms, phrases, and words to get all your ideas down on paper.

For a boost of creativity, expand use the thesaurus to find synonyms around the words of what your business does. You can either use the thesaurus function from your word processor or thesaurus.com to develop additional synonyms.

From there, you can cross off bad ideas or any terms you don’t like.

4. Phrases Your Customers Use

Your business exists for your target audience, so it’s important to consider phrases and terms they use when they hire a cleaning service.

There are quite a few places you can look to see what they’re saying, including:

Facebook groups, posts, and stories
Forums related to the cleaning industry
Trade journals
Magazines or blogs

Alternatively, you can ask friends or relatives in your target audience. Hearing it directly from them may help you brainstorm and narrow down your choices.

Remember to avoid anything limiting your business’s future growth if you decide to go in another direction down the road.

5. What’s Your Specialty?

Do you specialize in a particular genre or niche? Maybe you focus on floor car or window cleaning.

Regardless of your specialty, consider alluding to it in the name of your business.

6. Neighborhoods, Cities, and Nicknames

Including the name of your city, street, or neighborhood is an excellent way to encourage local shopping and create a strong sense of community in your area.

You can also think about nicknames for your city or neighborhood, as well. Here are some examples to use as inspiration:

Riverside Residential Cleaners
Columbus Cleaning Crew
Jacksonville Janitorial Service
Midtown Maids

With that said, make sure the name you choose isn’t limiting if you decide to move or expand your residential cleaning business down the road.

7. Incorporate Your Name

If you’re still struggling to find the perfect name, consider using your name, a nickname, or something personal and unique to you.

This is a fantastic way to build a personal brand if that’s something you want to do. Some great examples of this in action include:

Al’s House Cleaning
Charlie’s Cleaning Service
Maggy’s Maid Service

If you go this route, keep in mind it may make it harder to sell your residential cleaning business later on.

8. Look at the Names of Other Cleaning Businesses

Here is a list of existing residential cleaning company names that may help give you some creative ideas. While many of these names may be available for you to use, be sure to check first to be sure it can be used.

Tips on how to check business name availability are after the list of names!

Residential Cleaning
1st Choice Cleaning
2 Sisters Cleaning
3 Girls & A Broom
5 Star Cleaning Service
A Better View
A Heavenly Cleaning Service
A1 Cleaning Service
Above & Beyond Cleaning
Advance Cleaning 365
All Bright Cleaning Service
All Kleaner Options
All Seasons Cleaning
Angels By The Sea Cleaning
Angels Cleaning Service
Beautiful Cleaning
Berryclean
Best Cleaning Crew
Best Housekeeping
Best Maid Clean
Bianca & Stephanie Cleaning
Blossom Cleaning Service
Bobby Luna Mobile Cleaning Service
Bravo Cleaning Service
Busy Bee Cleaning Service
C & J Pro Cleaning Service
Central Coast Cleaning
Chapple’s Carpet Cleaning
Cinderella’s Cleaning Service
City Of Angels Cleaning
City Wide Cleaning Service
Class Act Cleaning Service
Clean Break
Clean By A Marine
Clean Conscience
Clean First Time
Clean Freedom
Clean Image Of Tucson
Clean Spaces
Clean Sweep
Clean Works
Cleaning Bee
Cleaning Fairy
Cleaning Lady
Clear Choice Cleaning
Colorado Cleaning Co
Da Clean Queen
Dashing Maids
Desert Housekeeping
Desert Rose Cleaning
Diamond Bella Cleaning Service
Diamond Shine
Dice’s Clean Care
Dirty Boy’s Cleaning Service
Dirty Cleaning Service
Dirty Spot
Dream Clean
Dust Bunnies
Dust Busters
Dust Detail
Dust Dynasty Professional
Dusty Might
Eco Care Commercial Cleaning
Elegance Cleaning Service
Elite Cleaning Service
Essential Cleaning Options
Excelled Cleaning Service
Executive Touch Cleaning Service
Expert Cleaning
Fabulous House Cleaning
Feather Lady
Florida Maids Cleaning Service
Fresh & Clean Santa Barbara
Germ Free
Gleam Team
Glo Cleaning
Golden Shine
Green Clean Homes
Grime Busters
Green Clean Team
Green Solutions Cleaning Service
Happy House Cleaners
Heaven Scent
Heavenly Hands Cleaning Service
Home Clean Home
Home Sweet Home Cleaners
Hot Mess Cleaning
Hot Mops
Hygiene Machine
Jazz It Up With Joy
Jazzy Cleaning Service
Just In Time Maid Service
Kastle Keeper Cleaning Service
Kings Cleaning Service
Klean Up Patrol
Kleening 4 U
Knight & Day Cleaning
Lifestyle Cleaning
Little Saints Cleaning Service
Load Lifters
Magic Maids
Magic Moppers
Magic Rags
Maggie Maid Cleaning
Magnolia Cleaning Service
Maid Brigade
Maid Easy
Maid In The Cape Cleaning Service
Maid In The Shade
Maid Simple
Maid To Clean Service
Maid To Perfection
Maid To Shine
Maid To The Rescue
Maids In Black
Meticulous Maids
Millennium Maid
Mindful Maids
Mint Clean Maids
Minute Maids
MN Cleaning Service
Modest Maids
Mop & Shine Cleaning Service
More Cleaners
Mr. Klean Cleaning Service
Mr. N Mrs. House Cleaning
Mrs. Neat Cleaning Service
Natural Way Cleaning
New Horizon Cleaning
Over The Edge Cleaners
Partners N Grime Cleaning
Perfect Cleaning
Perfect Shine Housekeeping
Pisces Cleaning Residential
Pleasin’ Polish
Pristine Cleaning
Professional Cleaning
Queen Of Cleaning
Quick Clean
Rag Tag Team
Rainbow Cleaners
Rita’s House Cleaning Service
Sparkle & Shine Cleaning Co
Sparkling Homes
Spring Fresh Cleaning
Spruce Cleaning
Squeegee Squad
Stanford Cleaning Service
Stella’s Cleaning Plus
Sunset Cleaning
Sunshine Super Clean
Tahoe Green Cleaning Co
Three Guys & A Bucket
Tidy Homes By Tina
Tidy Shines
Tip Top House Cleaning Service
Total Cleaning Service
True Shine
Twinkle Time
Two Maids & A Mop
Valley Maid
Valuecare Cleaning
Vanilla Cleaning Co
We Clean Green
West Side Cleaning
White Glove Cleaning Service
Zap Cleaning
Zen Maids

Finding the Perfect Name: Putting It All Together

By now, you should have a lengthy list of words, phrases, and terms you can use in your business name. At this point, I highly recommend going through and removing any that are hard to spell or pronounce.

Now, you can start combining pieces together until something stands out. It may help to create a list of potential cleaning service names you can use. From there, you can narrow things down to your favorites.

But before you make your final decision, it’s important that your new name passes a few tests.

Say It Out Loud

Make sure you say your new name out loud. It may look great as a logo, domain name, and on a business card. But it also needs to sound good when you say it out loud.

You can also sit down with someone and talk about your business. Does saying the name in casual conversation sound natural? If not, you may want to consider something simpler or easier to say.

Logo Design

Lastly, think about how to incorporate your new name into a logo. Logos should be simple, memorable, and indicative of your brand.

Take Apple, for example. Their business name easily incorporates into a logo. And today, it’s a household symbol that everyone immediately recognizes.

A logo is an important part of your brand identity, so don’t forget to consider turning your name into a memorable logo as you make your final decision.

Checking the Availability of Your Top Considerations

At this point, you should have several top considerations to choose from. And the best way to narrow it down further is to check each one for availability.

This step is vital because using a name that someone else is using could be very costly, time-consuming to rebrand your business, and possibly embarrassing. There are several places to look to check whether a name is available to use, so let’s walk through each one.

Trademark Search

Trademarks are the most critical, so we’ll start here.

If a name or phrase is trademarked, you’re not allowed to use it in a similar capacity. So, run a trademark search with the U.S. Patent Trademark Office for each business name you’re considering and cross off those that aren’t available.

Learn more about how to do a trademark search before choosing a business name

Local Search

Just because there isn’t a federal trademark on a name doesn’t mean the name you want is available. That’s because there is a trademark known as a common law trademark. A common law trademark isn’t filed anywhere but provides someone who uses that name in commerce some limited rights in their geographical area to use the name. It can be hard to define how far geographically these rights extend as each industry is different. Still, at a basic level, someone can’t open a business and name it the same or similar name as a competing business in town. If you think the name could potentially create confusion with customers, it is usually best to just find another one to use to avoid potential legal issues down the road.

To do a local search, open up the phone book (if you still have one), and do a Google search to see if there are any local competitors with a similar business name to the one you want to use.

Cross off any similar names from your list and take the rest and let’s keep checking.

State Entity Search (If Applicable)

If you plan to register your residential cleaning business as a corporation or LLC, you have to register with a unique business name. Each state requires every corporation or LLC to register a unique name for their entity. This doesn’t necessarily protect your name from anyone else using it, but nobody can register a corporation or LLC under the same name in your state.

If you find the name is in use, cross it off your list and move on.

Domain Name Availability

Website addresses aren’t as critical as the first three searches, but it’s still worth doing. Typically, you want your domain name to be “yourbusinessname.com” without any numbers, dashes, etc.

It’s easiest for customers to remember, but these are hard to come by.

However, you can explore other configurations and extensions if your preferred domain name isn’t available. Just remember your customers may have a more difficult time finding you online.

You can start with . Type in the domain name you want to use to see if it’s available. The tool also returns other possibilities you may want to consider.

Social Media Profiles

Next, especially if you are stuck between a couple of names, check and see if anyone is already using your potential residential cleaning business names on social media. Consider which platforms you plan to use and start with those.

Keep in mind you may have to shorten your company name for some platforms. Twitter only allows 15 characters, for example.

Start with your preferred platforms and do a quick search for your name. If nothing pops up, that likely means no one is using it, and you’re good to go.

Example: Someone is using startingyourbusiness on Instagram, so I would have to choose a different handle, making it more difficult for customers to find me.

Vanity Phone Number

An inexpensive way to make your business stick out and is easier for your customers to remember is to get a custom phone number with your business name. How much more of a memorable name would you have if your phone number was 877-716-MAID? Vanity phone numbers are pretty affordable too, with pricing typically around $10-$25 per month, depending on the level of features you need.

Companies like and let you type in words to quickly see if a local or toll-free number is available.

Hopefully, you now have some good name ideas for your cleaning business. Once you have this list narrowed down to just a few and researched that they are all available, start asking friends, family, and potential customers their thoughts to get feedback, and then pick your perfect residential cleaning business name!