Tips & Ideas For Naming A Security Guard Business

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Last Updated on October 18, 2020

Today, security services are a $39 billion dollar business with more than 14,000 security companies across the United States.

With that many businesses, it probably feels like all the good names are already taken, right? Furthermore, how do you find an excellent name representing your brand and speaking to your target audience?

How do you make the final decision?

If you’re struggling to name your security company, don’t worry. You’re in the right place. In this article, I cover some of the top tips for naming your new business as well as how to make sure it’s available for you to use.

Let’s get started!

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Helpful Tips and Tricks for Naming Your Security Company

Naming a business is hard, especially if you don’t have any ideas or a place to start. So, before you dive in, grab a piece of paper and a pen or open up a blank spreadsheet.

Then, use it as a place to brainstorm ideas and write down words or phrases that come to mind as you go through the tips below.

From there, we’ll talk about how to narrow things down and land on the perfect name.

1. Keep It as Short as Possible

Short business names are usually snappier, catchier, and easier to remember. Ideally, you want to stick to two to five syllables and hopefully no more than 25 characters total.

However, the shorter the name, the better.

With that said, there are exceptions to this, and it’s not a hard rule. But, when you think about huge, notable brands, which ones come to mind?

Nike. Apple. Ikea. Febreeze. Target. Honeywell.

They’re easy to remember because they’re short, simple, and brandable.

Obviously, there are exceptions to these rules. But typically, the shorter and simpler your name, the easier it is for everyone to remember.

2. Avoid Words That Are Hard to Hear and Pronounce

Voice to text and voice search is more popular now than ever before. So, it’s important to consider making your name easy to pronounce and hear.

To do this, avoid using:

Commonly misspelled words
Complex terms that are hard to spell
Words that have several pronunciations
Homophones like to, too, and two

Try to keep things as concise and simple as possible.

3. Consider Security Related Terms

Since you’re opening a security company, it might make sense to security-related words in the name, especially if you’re feeling stuck. It may help just to start brainstorming terms, phrases, and words to get all your ideas down on paper.

For a boost of creativity, expand use the thesaurus to find synonyms around the words of what your business does. You can either use the thesaurus function from your word processor or thesaurus.com to develop additional synonyms.

From there, you can cross off bad ideas or any terms you don’t like.

4. Phrases Your Customers Use

Your business exists for your target audience, so it’s important to consider phrases and terms they use when hiring a security company.

There are quite a few places you can look to see what they’re saying, including:

Facebook groups, posts, and stories
Forums related to the security industry
Trade journals

Alternatively, you can ask friends or relatives in your target audience. Hearing it directly from them may help you brainstorm and narrow down your choices.

Remember to avoid anything limiting your business’s future growth if you decide to go in another direction down the road.

5. What’s Your Specialty?

Do you specialize in a particular service? Maybe you focus on security services for buildings or special events or even investigation services.

Regardless of your specialty, consider alluding to it in the name of your business.

6. Neighborhoods, Cities, and Nicknames

Including the name of your city, street, or neighborhood is an excellent way to encourage local shopping and create a strong sense of community in your area.

You can also think about nicknames for your city or neighborhood, as well. Here are some examples to use as inspiration:

Southside Security Co.
Wilmington Watchdogs
Pittsburg Protection Services

With that said, make sure the name you choose isn’t limiting if you decide to move or expand your security company down the road.

7. Incorporate Your Name

If you’re still struggling to find the perfect name, consider using your name, a nickname, or something personal and unique to you.

This is a fantastic way to build a personal brand if that’s something you want to do. Some great examples of this in action include:

Smith’s Security Services
Chuck’s Patrol Co.
Bubba’s Security Solutions

If you go this route, keep in mind it may make it harder to sell your security company later on since the buyer probably won’t share the same name.

8. Look at the Names of Other Security Companies

Here is a list of security company name ideas from existing businesses that may help give you some creative ideas. While many of these names may be available for you to use, be sure to check first to be sure it can be used.

Tips on how to check business name availability are after the list of names!

1st Guard Service
24/7 Global Security
A To Z Property Assurance
A-1 Security Solutions
Abeck House Watch
Accel Protection
Acorn Security Patrol
Active Guard Security
Advance Guard Service
Affordable Security & Patrol
Airborne Security Patrol
Alert Security Services
All Point Security
All Protection & Security
Allegiant Protective Service
Alliance Guards
Allied Security Service
Alpha One Security Solutions
American Bike Patrol Service
American Guard Service
American Protection Group
American Shield Patrol Service
Apollo Private Security
Armed & Ready Security Guards
Backroad Security
Bessings Security Service
Best Patrol Services
Big John’s Security Service
Blackstone Security
Bold Guarding
Brothers In Arms Security
California Advance Patrol
Capital Guard
Capital Protection
Capital Security Group
Captain Dan’s Security
Century 1 Security Service
Code 4 Private Security Company
Committed Elite Response Team
Condor Security Solutions
CPA Security Solutions Corp
Criminal Watch
Dawson Security & Investigations
Digital Security Guard
Diplomatic Security Escort
Eagle Claw Security
Eagle Eye Protection Service
Eagle Vision Security Tech
Eastern Valley Security
Elite Force Protection
Elite Global Security
Elite Luxury Security
Elite Patrol Agency
Elite Protection
Empire Security
Event Security Consulting
Everglades Security
Excelsior Patrol & Security
First Alarm Security & Patrol
First Alert Security
First Call Security Service
First Defense Security
First Response
First Security
First Team Security Agency
Florida Church Security
Forge Road Security Solutions
Freedom Security Service
Global Guardian Group
Golden Security
Guaranty Security Service
Guard Now
Guard One Protective Service
Guard Ready
Guardian Security Agency
Hammerhand Security
High Impact Security Service
Homeland Private Security Service
Instant Security Co
Integrated Security
Iron Protection Group
Just Us Security Solutions
Keep Safe Security
Krown Security Service
Last Shadow Security
Level 1 Private Security
Level 3 Security
Liberty Bell Security Service
Lock Security Service
Maximum Control Guard Agency
Midwest Security Solutions
Mobile Guard
New Age Security
Nightwatcher Security
Nor-Cal Private Security Service
North Coastal Patrol
Ocean Security
Off Duty Officers
On Guard For You
Onyx Armor
On Your Mark Security
Paramount Security
Patrol Power
Peace of Mind
Peacemaker Defense Group
Pelican State Protection
Pentagon Guard
Piece Of Mind
Premier Security Agency
Premium Security Service
Private Executive Guards
Pro Tek Security
Professional Security Guard
Protect Us Security
Protection America Security
Protection Connection
Raven Tek Security Service
Red Oak Security
Red Talon Cybersecurity
Reed & Associates Protection
Rent-a-Guard Security Services
Risk Mitigation Service
Safe & Sound Security
Safe Haven Security Service
Safe Security Solutions
Safe Zone
Safeguard Protection Service
Safeway Security Service
Scooter Patrol
Security & Surveillance
Security Boston
Security First
Security Mitigation Group
Security On The Spot
Security Patrol Agency
Sky Patrol
Sky Security & Technologies
Smartguard
Spartan Strategic Defense
Special Security Service
Squadron Protective Service
Stanley Security Solutions
Star Pro Security Patrol
Stryke Security
Tactical Advance Group
Taurus Guard
Teknik Driving & Security
Terminal Security Solutions
Third Eye Security Service
Thousand Eyes Security
Top Security Service
Total Security
Triad Security
Tristate Security & Patrol
Ultimate Guard Protection Service
United Protection Security Service
United Security Solutions
Vacant Property Security
Veterans High Risk Security
Vetted Security Officers
Vigilant Tiger Security
Warrior Security Contractors
Watchmen Patrol
West Coast Security & Patrol
White Falcon Security
Whole Armour Protection
Wise Security Group

Finding the Perfect Name: Putting It All Together

By now, you should have a lengthy list of words, phrases, and terms you can use in your business name. At this point, I highly recommend going through and removing any that are hard to spell or pronounce.

Now, you can start combining pieces until something stands out. It may help to create a list of potential names you can use. From there, you can narrow things down to your favorites.

But before you make your final decision, it’s important that your new name passes a few tests.

Say It Out Loud

Make sure you say your new name out loud. It may look great as a logo, domain name, and on a business card. But it also needs to sound good when you say it out loud.

You can also sit down with someone and talk about your business. Does saying the name in casual conversation sound natural? If not, you may want to consider something simpler or easier to say.

Logo Design

Lastly, think about how to incorporate your new name into a logo. Logos should be simple, memorable, and indicative of your brand.

Take Apple, for example. Their business name easily incorporates into a logo. And today, it’s a household symbol that everyone immediately recognizes.

A logo is an important part of your brand identity, so don’t forget to consider turning your name into a memorable logo as you make your final decision.

Related: .

Checking the Availability of Your Top Considerations

At this point, you should have several top considerations to choose from. And the best way to narrow it down further is to check each one for availability.

This step is vital because using a name that someone else is using could be very costly, time-consuming to rebrand your business, and possibly embarrassing. There are several places to look to check whether a name is available to use, so let’s walk through each one.

Trademark Search

Trademarks are the most critical, so we’ll start here.

If a name or phrase is trademarked, you’re not allowed to use it in a similar capacity. So, run a trademark search for each business name you’re considering and cross off those that aren’t available.

Learn more about

Local Search

Just because there isn’t a federal trademark on a name doesn’t mean the name you want is available. That’s because there is a trademark known as a common law trademark. A common law trademark isn’t filed anywhere but provides someone who uses that name in commerce some limited rights in their geographical area to use the name. It can be hard to define how far geographically these rights extend as each industry is different. Still, at a basic level, someone can’t open a business and name it the same or similar name as a competing business in town. If you think the name could potentially create confusion with customers, it is usually best to just find another one to use to avoid potential legal issues down the road.

To do a local search, open up the phone book (if you still have one), and do a Google search to see if there are any local competitors with a similar business name to the one you want to use.

Cross off any similar names from your list and take the rest and let’s keep checking.

State Entity Search (If Applicable)

If you plan to register your security company as a corporation or LLC, you must register with a unique business name. Each state requires every corporation or LLC to register a unique name for their entity. This doesn’t necessarily protect your name from anyone else using it, but nobody can register a corporation or LLC under the same name in your state.

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If you find the name is in use, cross it off your list and move on.

Domain Name Availability

Website addresses aren’t as critical as the first three searches, but it’s still worth doing. Typically, you want your domain name to be “yourbusinessname.com” without any numbers, dashes, etc.

It’s easiest for customers to remember, but these are hard to come by.

However, you can explore other configurations and extensions if your preferred domain name isn’t available. Just remember your customers may have a more difficult time finding you online.

You can start with . Type in the domain name you want to use to see if it’s available. The tool also returns other possibilities you may want to consider.

Social Media Profiles

Next, especially if you are stuck between a couple of names, check and see if anyone is already using your potential security company names on social media. Consider which platforms you plan to use and start with those.

Keep in mind you may have to shorten your company name for some platforms. Twitter only allows 15 characters, for example.

Start with your preferred platforms and do a quick search for your name. If nothing pops up, that likely means no one is using it, and you’re good to go.

Example: Someone is using startingyourbusiness on Instagram, so I would have to choose a different handle, making it more difficult for customers to find me.

Hopefully, you now have some good name ideas for your security company. Once you have this list narrowed down to just a few and researched that they are all available, start asking friends, family, and potential customers their thoughts to get feedback, and then pick your perfect security company name!